Volatile times are ahead, but fat paychecks are ahead for some, too. | Image by PhoneArena
The more gentle and sensitive among us might be tempted to sympathize with corporations who have to deal with shockingly expensive memory chip prices. But, as always, some companies will use a crisis to make an absurd amount of money – this is valid for any kind of crisis.
While you and I will pay more for phones, tablets and all kinds of consumer electronics (Samsung's Galaxy S26 already landed a month ago with a $100 higher price tag), those that make memory chips – like Samsung itself – might report record-breaking revenue and profits.
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That is, until they have enough raw materials to make such chips and until the global supply chains don't completely break down.
The sixfold increase
The Galaxy S26 is already $100 more expensive. | Image by PhoneArena
There's a new report by Reuters that cites estimated data from dozens of analysts. Driven by the "unprecedented supercycle" for memory chips, which common people cleverly dub "The RAMpocalypse", Samsung Electronics might report a six-fold jump in operating profit for Q1 (the first three months of 2026).
The AI craze is as hot as ever and the outcome for Samsung might be such that the company pockets almost the same amount of money in Q1 as it did for the whole previous business year.
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You can choose only one:
How did it do in 2025?
The RAM craze started in late 2025, but, apparently, there wasn't enough time for Samsung to break its record.
So last year, Samsung reported ~44 trillion won ($29.2 billion), while it's expected that the Q1 2026 profit might be over 40 trillion won.
Ko Yeongmin, analyst at Daol Investment & Securities, says that "you couldn't ask for things to be better". Yeah, but I don't have any Samsung stocks, so I definitely can ask for things to be better and for me (and I guess for you, too) it would be better if phones got cheaper and not the other way around.
But there's uncertainty
Even with profits expected to surge, uncertainty is beginning to creep into the outlook. Much of the attention now shifts to how geopolitical tensions, particularly the ongoing conflict in the Middle East, could disrupt Samsung's momentum by increasing energy costs and threatening the supply of key materials needed for chip production.
At the same time, there are early signs that the explosive growth in memory prices may not be entirely stable.
Device makers have already raised prices for smartphones and computers, which is starting to weigh on consumer demand, while new efficiency-focused technologies like Google's TurboQuant are adding pressure by reducing the need for as much memory.
Demand is high
Demand for memory chips continues to outpace supply, and production capacity is not expected to catch up anytime soon, keeping long-term prospects strong. Samsung is also adapting by locking in longer-term contracts with major clients to stabilize demand and reduce exposure to sudden market swings.
Outside of memory, however, the picture is less optimistic. Other divisions, including chip manufacturing services, smartphones and displays, are facing weaker profitability due to rising costs and intense competition, while additional pressure could come from labor disputes at home.
Sebastian, a veteran of a tech writer with over 15 years of experience in media and marketing, blends his lifelong fascination with writing and technology to provide valuable insights into the realm of mobile devices. Embracing the evolution from PCs to smartphones, he harbors a special appreciation for the Google Pixel line due to their superior camera capabilities. Known for his engaging storytelling style, sprinkled with rich literary and film references, Sebastian critically explores the impact of technology on society, while also perpetually seeking out the next great tech deal, making him a distinct and relatable voice in the tech world.
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