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Galaxy S26 Ultra | Image by PhoneArena
If you are struggling to justify choosing the Galaxy S26 or the Galaxy S26+ over the Galaxy S26 Ultra, that's exactly what Samsung intended. While the highest-end model has always garnered more sales than the standard variants, this year, it's even more compelling, and that's probably by design.
Privacy Display
The Privacy Display tech is exclusive to the Galaxy S26 Ultra. | Image by PhoneArena
Beyond AI, the most headline-grabbing feature is the anti-snooping Privacy Display. The tech prevents shoulder surfers from viewing your screen's contents from an angle.
The functionality is limited to the Galaxy S26 Ultra. Because the feature is hardware-based, it won't trickle down to other variants via software updates.
The Privacy Display is the most practical feature to have come out in a long time, ensuring your screen appears obscured to others and protecting sensitive information. Apple and other manufacturers are reportedly already scrambling to copy the feature.
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If you are often on the go and don't want others to view what's on your screen, the Galaxy S26 Ultra is pretty much your only option right now, unless, of course, you'd rather use a third-party privacy screen protector.
Pricing
The Galaxy S26 Ultraholds steady at $1,299.99, matching its predecessor.
The Galaxy S26 and Galaxy S26 Plus, on the other hand, start at $899.99 and $1,099.99, respectively — a $100 increase. The phones cost more due to higher memory prices, not because they are significant upgrades over their predecessors. In short, Samsung is simply passing higher costs to you, without increasing the value proposition.
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Francisco Jeronimo, VP for Data and Analytics at IDC EMEA, suggests that's intentional. The smaller price gap between the Ultra and the standard models will nudge more people toward the Ultra.
Which Galaxy S26 model is the most compelling?
Future-proofing
Galaxy S26 series | Image by PhoneArena
With the memory crunch showing no sign of abating, Samsung may not be able to hold this price point for next year's Galaxy S27 Ultra. At $1,299.99, the Galaxy S26 Ultra is an investment, but it's a secure one.
It's a darn good phone with top-tier specs and seven years of guaranteed support. It's unlikely to feel outdated anytime soon, as most upcoming flagships unlikely to offer stylus support or a quad-camera system.
The same cannot be said for the other two models. While they are also pretty good devices, it's harder to recommend them over the Galaxy S26 Ultra at the new higher prices.
The Galaxy S26 Ultra is now available for up to $720 off
$579
99
$1299
99
$720 off (55%)
The Galaxy S26 Ultra has been announced, bringing a Privacy Screen feature, insanely fast processor, and multiple Galaxy AI enhancements. Right now, you can save up to $720 at the Samsung Store with eligible trade-ins. You also get 15% off the Buds 4 series with your purchase. Alternatively, you can get $150 credit for add-ons, no trade-in required.
The Galaxy S26+ is now available for up to $480 off
$619
99
$1099
99
$480 off (44%)
The Galaxy S26+ is here, bringing improved software and a more powerful processor. The device can now be yours for up to $480 off with eligible device trade-ins. Users also get 15% off the Buds 4 series with their purchase. The official store gives you a $150 credit for add-ons without trade-ins.
The Galaxy S26 is currently available at the Samsung Store with an exciting trade-in discount. Right now, you can buy the model with a $380 maximum price cut. Samsung also gives you 15% off the Galaxy Buds 4 or the Buds 4 Pro with your smartphone purchase.
Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.
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